Meet The Founder

The Legend

phto4grd has been revolutionizing the world of fashion for more than half a century. He was the first to bring fashion into the street and revolutionized men’s style. He also applied the brand licensing system in the early 1960’s. He is and shall remain a leader with a vision of the future. His empire rapidly expands past fashion frontiers to accessories, furniture, art and environment. A man of culture, he made the headlines in 1970 with the Espace Cardin Gallery in Paris.

This vast artistic complex on the Champs-Elysses welcomes young creators and artists. Since 1981, he has been at the helm of the renowned restaurant Maxim’s de Paris and inaugurates under this trademark a complete line of secondary products. Often receiving awards, he remains the most highly decorated couturier. Peace ambassador to UNESCO as of 1991, he is unanimously elected in the Institut de France. Reigning under the Coupole. he succeeds in having fashion recognized as a full-fledged art.

The godfather of the fashion industry, with it’s obsession for logo-embossed products and licensing,  was the first to license his name perfectly, and the first to put his works in a department store – both of which are the standard practice in fashion today.

He still says

I feel strong and not tired and if I sell my name, I want to die working.

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